Starting a Flower Farm In West Virginia From Scratch
“We’re just out here trying to grow something beautiful… and keep the goats from eating it.”
Our Story in the Mountains of West Virginia
When people think of flower farms, they often imagine rows of perfectly blooming dahlias swaying in the breeze, Instagram-worthy bouquets, and peaceful mornings with coffee in hand.
What they don’t see — at least at first — is the mud, the storms, the flooded fields, the 10 p.m. seed starting in the basement, and the chaotic beauty of a dream taking root.
This is the real story of how our family started a flower farm from scratch in the West Virginia mountains — not as a fantasy, but as a messy, magical, and deeply intentional journey.
I’m Jenn, and along with my husband Timothy and our two kids, we’re the family behind Muddy Mountain Flower Farm — a small, mountainside flower farm nestled on 20 acres of wild and wonderful land in West Virginia.
If you’re thinking about starting a flower farm, building a creative business, or just craving a slower, more grounded lifestyle, we’re so glad you found us.
A Big Leap Into the Mountains
Before we ever planted a single flower, our family lived in Delaware.
We were already running a business, and life was fine — but we dreamed of more space, fresh mountain air, and a lifestyle that felt more intentional.
So, we made a big decision: we sold everything and moved to West Virginia with our first child and a head full of ideas.
We were even late to our closing on the farm because, well, we weren’t used to all the curvy mountain roads. Like an hour… and a half.
Talk about akward!
When we landed on our 20-acre property, we did what many dreamers do — we dove into the classic homesteader lifestyle.
We got chickens.
Then goats.
Then Highland cows (because… obviously).
We planted a veggie garden, and started learning how to live with the land.
And while we still have our animals and that love for self-sufficiency, something bigger began to bloom in our hearts.
We didn’t just want a homestead — we wanted a farm that could grow into a real, profitable business.
And that took a bit to realize. (3 years actually).
But that’s where the flowers came in.
The Late Start That Changed Everything
We officially started Muddy Mountain Flower Farm in the spring of 2025.
And if you’re wondering if starting seeds in April is a little late for flower farming… yes, yes it is.
We had a couple other up starts Tim was working on that just weren’t panning out quite the way he had envisioned…
And I have always dreamed about a flower farm and farmers markets.
So when I brought up the idea to hom this spring, he was suprisingly all about it.
Like really into it.
However, it was already closing in on the end of April and realistically we should have had seeds started way earlier!
But you work with what you’ve got, right?
Our seed-starting setup took over our entire basement.
At one point, it was a cute little corner — and then we decided to start over 250 dahlia tubers and things got real, real fast. Trays were everywhere.
Grow lights glowed in every direction. It was a bit chaotic, but it felt like momentum.
Our initial goal was modest: sell 20 bouquets a week.
That felt doable.
Manageable.
But once we got rolling and brought our flowers to the local farmers market in Charleston, WV, something beautiful happened — we sold more than expected.
We’ve consistently been selling over 30 bouquets a week, and the response has been humbling and exciting all at once.
Growing Pains (and Literal Floods)
We started our first season with six 75-foot rows in our field.
It was beautiful… until the rain came.
And came.
And came.
We’ve had an extremely wet year — the kind of wet where one of our creeks flooded multiple times, spilling straight into the flower rows. Not ideal for delicate blooms.
Our poor dahlias were struggling with all the moisture, so we made the decision to build five new 50-foot raised beds.
It was a lot of extra work, but it gave us some much-needed drainage and peace of mind.
We also added a seventh 75-foot row, because, well… we quickly realized we DEFINITELY did not plant enough.
Small Wins That Keep Us Going
One of our biggest goals was simply to make our flowers accessible and bring joy to the people in our community.
That started with the Charleston farmers market — but it didn’t stop there.
We were thrilled to get a spot in a local store in Charleston, which felt like a big step for our little farm and a proud moment for our family.
And we’re gearing up for something really fun: Blooms & Brews, a collaboration with a local coffee truck we met at the market.
Starting this August, we’ll be popping up with them, so folks can sip their favorite coffee and build their own bouquet.
It's a cozy, creative way to share what we grow — and we hope it’s the first of many such events.
We’re also getting ready to launch our very first seasonal flower subscription, offering both 4-week and 10-week fall options.
Whether you want a few weeks of fresh blooms or flowers all season long, we’re beyond excited to bring this idea to life.
Ultimately, the flower farm, in just a few short months has already started to take on a life of its own!
And we couldn’t be more excited!!
What We’ve Learned So Far
We’re still in our first season, and there’s a lot we don’t know yet. But here’s what we’ve learned so far:
Start messy. You don’t need a perfect plan to begin.
Be flexible. Weather, plants, and people will surprise you.
Community matters. Farmers markets, local shops, coffee trucks — it’s all about relationships.
Dreams evolve. We started with homesteading and grew into flower farming. And who knows where this will take us next?
If You're Dreaming of Starting a Flower Farm...
We just want to say — do it.
It won’t be perfect.
You’ll have muddy boots and tired days and flooded rows.
Most days start around 6:30 - 7am and end near 10 - 11pm.
But you’ll also have armfuls of color, conversations with smiling customers, and that deep satisfaction of building something beautiful from the ground up.
And if you're already somewhere along this journey, we see you. Keep going.
From our little mountain flower farm to wherever you’re growing — we’re cheering you on.
With dirt under our nails and love in our blooms,
Jenn & Timothy
🌸 Muddy Mountain Flower Farm
West Virginia
